“Dude, that isn’t what we do! We do not make money using people texting…we are only successful when our customers are.” This is how the conversation used to go with almost all of my relatives and buddies that hadn’t quite grasped what it is we do. Which was until recently.
It’s not too I blame them for not “getting it”. Text Marketing only has recently emerged as the defacto marketing medium for small to medium sized company owners. It’s a business that didn’t even exist some time ago, however right now it’s literally exploding before our eyes.
Why provides the trend caught on so quickly? What exactly is so appealing about message marketing?
There exists a simple solution to these questions. These are: Value and Access.
Value is an arbitrary concept dependant on every individual, though with text message marketing that value may be quantified by the results the business owner receives and also by the amount of subscribers each text alert campaign has. That value of each advertising campaign is now able to tracked and stacked against other marketing efforts and the results allow it to be clear towards the business owner, there is no better way to market and advertise.
Once the light comes on, it really shines…
I have an older brother that is extremely sharp running a business; he’s adequately known and considered an expert in operation start up inside the technology industry. You will feel that he’s the type of guy you believe would catch this text message marketing concept from a mile away and would then use a million and one applications because of it.
That was not the case. I don’t know if it absolutely was my lack of ability to clearly illustrate to him the benefit of text messaging to a business owner or just the simplicity of how it works didn’t jell together with his advanced thinking, in any event he didn’t have it.
Several days ago I bought a call from my brother (the genius one). He was so excited… well, excited for him. He says for me, “I recieve it, this texting thing works well for middle America! People can text in and get an alert or deal or some sort of special immediately on their phone!” It had been just like the light had just come on! I said that’s it exactly. What made him finally look at it? He had walked right into a Chick-fil-A cafe or restaurant and saw a table tent having said that Text CFA to 411247 to get Freebies and Special Deals. He used it, as well as the light came on!
Of course I continued to clarify to him that send email as text was great for that application. The consumer gets immediate value and also the business gets unprecedented accessibility customer’s most personal communication device, their mobile phone.
But that’s not in which the story ends…Text Messaging has become being utilized in almost every facet of business and it’s embraced by thousands of organizations to create community, mobilize people, drive traffic to events and websites, save money, provide user generated content like weather reports and movie show times. There exists seamless integration into existing software packages through API portals, it’s all possible now. You will need only look as far as the current Obama campaign to see the dramatic effect texting has already established on the country.
We have been astounded and amazed from the results businesses have when they use texting to enhance their marketing efforts. I’ve had the opportunity to personally listen to company owners across the nation that have used text marketing to increase sales, drive traffic, communicate better, they are truly by using this technology to dzflri their businesses. What began as a method for any pizza shop to send out its weekly special to a database has changed into the best and effective marketing medium on the planet.
One important thing I have observed right away will be the always on factor from the cellular phone. When someone walks out your door each morning they take 3 things along with them…their wallet, their keys and their cellular phone. At church on Sunday an announcement is created to turn off your cell phone and the same happens in the movies, our mobile phone’s are usually along with us. We give our clients the vision of putting their message to their customers pockets every time they want and after that we provide them with the various tools to make that happen.
SMS Text Messaging is really a breakthrough communication medium that consistently expand over 250% every year. A study from Emarketer demonstrates that for the average mobile user in the US, the amount of text messages placed is in excess of the amount of mobile calls placed. Companies are now connecting for their target market and the customer is responding. We have never seen response rates this rich in any other marketing medium. I still see 12-30% response rates and as much as 95% read rates!
There are numerous of factors that are driving this industry and lots of reasons companies are adopting message marketing as part of their marketing plan, but certainly two factors emerge as beacons that will have the light happen for you personally. They may be Value and Access.