These days, search engines like google are placing more focus on incoming links to a website when looking for rank. The main reason being is because they are hard to obtain from trusted sources (a “by the book” website such as the Dmoz directory) and it is a great way to partially remove the group of people who abuse the “on the page” factors of optimisation (page spamming). How is this so? Well, if you have someone who is abusing the “on the page” factors and they have no trusted links to their page (they will likely not get any at all due to spam) then there is no chance of them obtaining a good listing. However, people have worked out ways in getting a lot of links, through link farms and other tactics, whatever the quality of their website. As the search engines are aware of this, it brings us to the topic of how one link can be much better than ten.
Obtaining one link from the trusted source can be quite difficult within the sense which they usually do not issue links to merely about anyone. For those who have a good website with relevant information, then you will definately get them. It really is for that reason one link from a trusted source can better a multiple of links off their websites. As this is “trusted” by search engines, it will also trust the websites it links to. If you have ten links out of your close friends, it can help you in some sense, but no where near just as much as usually the one link from a source like Dmoz, unless one of the friends features a very reputable website amongst the major search engines.
Having too many irrelevant links could harm your website’s visibility in the major search engines. Precisely what is meant by this is having links from websites that have no regards to yours. A good example of this would be a web site about cars linking to another site about medicine (unless the websites are reputable and have a valid reason for the link i.e. you will find a relationship made between cars and medicine). Search engine listings will get on this sort of link and definately will provide no weight in increasing your visibility. Obtain a number of these irrelevant links, then djglva could be considered as spam (such as a link farm tactic) and that will lower the buzz of the website within search engine listings.
The key the following is to concentrate on quality and not quantity. Gaining a couple of good / relevant links will require you much further than a lot of irrelevant links. To have these quality links, begin by placing your website in directories, but be sure to avoid any “on the page” spamming as this will not enable you to get accepted. Once search engines like google have acknowledged a presence of relevant links, follow up into it and research some methods to obtain more. After some time, you will recognize that your website’s performance improves, since the links age, provided you may have completed online search engine optimisation. Avoid obtaining the irrelevant links though it may be tempting to view fast results. It will only be a point of time before a search engine realises the spam tactic, and as the saying goes “fast rise”, fast fall”.