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Hilton Hotels Corporation announced today that Alexander Mirza has been named to the newly-created position of senior v . p . of corporate development. Leveraging his significant hospitality industry experience in both the corporate and consulting environments, he will likely be working company-wide on cool product development and partnerships, including food and beverage offerings, health clubs and spas, among others. Mirza is based at the Hilton Hotels Corporation World Headquarters in Beverly Hills and reports directly to Matthew J. Hart, president and chief operating officer.

“I am just pleased to appoint Alex Mirza to this newly created position, and am positive about his ability to create a significant contribution towards the Hilton Group of Hotels,” said Hart. “This new role provides the possibility to derive significant value for your company by partnering our industry-leading brands with products and services which will enhance our guests’ experiences, increase our market share and increase our profitability.”

Before joining Hilton, Mirza was a senior executive in the travel and transportation practice at Accenture. Before Accenture, Mirza was head of strategic planning at Starwood Hotels and Resorts Worldwide, where he was responsible for brand positioning, development planning and business innovation. Mirza started his career initially Financial, Inc. and opened the initial U.S. office servicing corporate high net-worth clients. His consulting background includes many years of project management knowledge about Deloitte/Braxton Associates in the areas of value-based management, growth strategy and globalization.

Mirza was subsequently a senior principal at Strategos, an innovation consultancy where he dealt with hotelmanagement.net in the luxury hospitality, travel, consumer and asset management industries inside the areas of customer strategy, new product development and repair innovation. Mirza holds an MBA from Harvard Business School, with a give attention to brand marketing and corporate strategy. Also, he holds an M.A. in Economics along with a B.A. Honors from Queen’s University in Kingston, Canada.

About Hilton Hotels Corporation | Hilton Hotels Corporation is recognized internationally being a preeminent hospitality company. The business develops, owns, manages or franchises approximately 2,300 hotels, resorts and vacation ownership properties. Its portfolio includes lots of the world’s most commonly known and most highly regarded hotel brands, including Hilton(R), Conrad(R), Doubletree(R), Embassy Suites Hotels(R), Hampton Inn(R), Hampton Inn & Suites(R), Hilton Garden Inn(R), Hilton Grand feobmg Club(R) and Homewood Suites by Hilton(R). For more information, check out .

The company’s first product release, slated for May 2018 is HospitalityFit. HospitalityFit will change the video game in hospitality hiring. Based on proven science and state-of-the-art technology, HospitalityFit assesses a candidate’s probability of success with regard to job performance, capability to learn the job, interact effectively with other team members, engage with customers and remain using the organization. A combination of online assessments and video interviewing can provide a full picture of every candidate, including both their “can do” abilities together with their “will do” motivations coupled with their fit for the organization’s culture. These insights will make sure the very best hires to produce a differentiated and on-brand guest experience.